Solutions

Insurance CRM

Ontech's CRM connects distribution to the core system, so agents and service teams see every customer's policies, claims, payments and communications in one place. That drives renewals, cross-sell and proactive service instead of disconnected spreadsheets.

Definition. An insurance CRM manages customer relationships and distribution — leads, clients, agents and brokers — with a single view of each customer's policies, claims and interactions.

A 360° customer view

Because the CRM shares the core data model, a customer record shows live policies, claims history, premium status and communication history together. Renewal and lapse risks surface automatically, and every interaction is logged for service continuity.

Capabilities

  • Lead and opportunity management
  • 360° customer view across policies and claims
  • Renewal and cross-sell prompts
  • Agent and broker relationship management
  • Multi-channel communication history (SMS, WhatsApp, email)

Business benefits

  • Higher renewal and cross-sell rates
  • Proactive, informed customer service
  • One connected view of distribution

Frequently asked questions

How is an insurance CRM different from a generic CRM?
An insurance CRM is built around policies, claims and premiums, giving a live 360° view of each customer's cover rather than generic contact records disconnected from the core system.

Related

See the platform on your data

Talk to the Ontech team about deploying the Enterprise Insurance Operating System for your business in Zambia.

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Last reviewed: 2026-07-29